NEWLY LAUNCHED: Plumicious Brightening Serum

NEWLY LAUNCHED: Plumicious Brightening Serum

Meet the new Plumicious Brightening Serum

Your Daily Dose of Luminosity

Have you ever looked in the mirror only to notice that your skin looks tired and lackluster, or even finding patches of dark spots? We know the struggles of dealing with dull skin and hyperpigmentation, so we wanted to create a gentle yet powerful brightening product for all our sensitive skin users.

Say hello to the new Plumicious Brightening Serum, your daily dose of luminosity for bright and radiant skin. This power-packed serum is the perfect blend of gentle yet powerful ingredients to provide intense brightening, superior antioxidant protection and a skin-smoothing glow, all while being ultra gentle on sensitive skin. It also features a fast-absorbing formula suitable for the heat and humidity of tropical climates, so you don’t have to worry about feeling greasy or oily.

What's Inside

The inspiration behind the name of our new serum are the superstar ingredients for this super-powerful but gentle brightening serum – a blend of Kakadu Plum, Illawara Plum and Burdekin Plum. These 3 Australian superfruits go beyond brightening to combine the power of brightening, hydration and antioxidant protection all in one. Check out the amazing results after 4 weeks of consistent use!



The Kakadu Plum is touted as the most concentrated natural source of Vitamin C on earth, containing an average of 55 times the Vitamin C found in oranges. Its superior brightening abilities effectively targets dullness and hyperpigmentation for a more radiant and even complexion. The Kakadu Plum is also an antioxidant powerhouse, which protects your skin against premature aging caused by environmental damage. 


The Illawarra Plum is packed with anthocyanins, a potent antioxidant that protects your skin from free radical damage and fights signs of ageing. 


In addition to high levels of Vitamin C and antioxidants, the Burdekin Plum is also rich in skin-balancing minerals such as Zinc, Magnesium, Calcium and Potassium. 


Lime Pearl is a natural source of Alpha Hydroxy Acids (AHAs), which gently removes pore-clogging debris and promotes natural cell turnover, for a visibly clearer and smoother complexion.


Tranexamic Acid is definitely one of the well-deserving IT ingredients of 2021. It is a gentle yet powerful amino acid clinically proven to reduce hyperpigmentation. It works well with Alpha Arbutin, another ingredient that diminishes the look of dark spots, sun-spots, discolouration and post-acne marks. Together, they are the perfect team to boost overall brightness of skin, all while being very gentle on skin.


Niacinamide is a long-time favorite ingredient of ours, due to its versatility and multiple benefits for skin. Not only does it brighten and prevent hyperpigmentation, it also minimises the appearance of pores, balances oil production and strengthens the skin barrier.


Licorice Root offers anti-inflammatory effects to soothe sensitive skin and reduce redness. It also helps to diffuse existing melanin in the skin and inhibits the production of melanin, which fades existing dark spots and prevents the formation of new ones.

How to Use the Plumicious Brightening Serum

Worried about your skin feeling greasy, oily or sticky? Fret not- we made sure to formulate this serum to be super lightweight that it glides across skin and and absorbs within seconds. This serum is packed with powerful active ingredients, so you only need 1-3 drops for your entire face. Spread the serum thinly across cleansed skin, follow up with moisturiser and lastly SPF (for day use). 

You might be wondering how to incorporate this new serum into your routine. Our favorite way to use the Plumicious Brightening Serum is right after cleansing with the Charcoal Beads Gel Cleanser and misting generously with the Hydrating Mist Toner. Then, we lock all that goodness in with a super hydrating moisturiser like our Advanced Healing Elixir.

1. If you’re layering

Rule of thumb: Look at consistency! Apply your skincare regime from thin to thick.

If you’re using this with our Deep Sea Glow Serum, layer the Plumicious Brightening Serum before the Deep Sea Glow Serum. Alternatively, you can mix 1 drop of each in your palms and apply to skin in 1 easy step.

2. Day or night?

We understand that some of you might be concerned about using products containing Vitamin C or AHA during the day. If so, opt to use our Deep Sea Glow Serum in the day and Plumicious Brightening Serum at night. However, both are safe to be used day and night, just remember to apply your SPF as always! 

3. Any ingredients I should avoid?

The Plumicious Brightening Serum is safe to layer with other products due to its gentle and mild nature. Avoid using with retinol if you are concerned about any potential irritation.


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